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Title: ________ may be based on virtually any type of attribute or benefit. For example, FedEx uses ... Post by: asjstr on Mar 7, 2019 Question 1. "It's not delivery, it's DiGiorno!" This ad campaign helped DiGiorno's pizza become the frozen pizza leader. Which of the following terms is most associated with the company's promotional success strategy?• Vertical integration • Price leader • Superior quality control • Clever positioning • Value relationships Question 2. ________ may be based on virtually any type of attribute or benefit. For example, FedEx uses "guaranteed overnight delivery" and Nike uses "performance."• Points of service • Points of defensibility • Points of conflict • Points-of-parity • Points-of-difference Title: ________ may be based on virtually any type of attribute or benefit. For example, FedEx uses ... Post by: zachcarytcris on Mar 7, 2019 Content hidden
Title: ________ may be based on virtually any type of attribute or benefit. For example, FedEx uses ... Post by: asjstr on Mar 7, 2019 Appreciate the effort, thank you!
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