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Other Fields Homework Help Marketing Topic started by: asjstr on Mar 7, 2019



Title: ________ may be based on virtually any type of attribute or benefit. For example, FedEx uses ...
Post by: asjstr on Mar 7, 2019

Question 1.

"It's not delivery, it's DiGiorno!" This ad campaign helped DiGiorno's pizza become the frozen pizza leader. Which of the following terms is most associated with the company's promotional success strategy?

• Vertical integration

• Price leader

• Superior quality control

• Clever positioning

• Value relationships

Question 2.

________ may be based on virtually any type of attribute or benefit. For example, FedEx uses "guaranteed overnight delivery" and Nike uses "performance."

• Points of service

• Points of defensibility

• Points of conflict

• Points-of-parity

• Points-of-difference


Title: ________ may be based on virtually any type of attribute or benefit. For example, FedEx uses ...
Post by: zachcarytcris on Mar 7, 2019
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Title: ________ may be based on virtually any type of attribute or benefit. For example, FedEx uses ...
Post by: asjstr on Mar 7, 2019
Appreciate the effort, thank you!