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Title: As a marketing manager, which of the following would be the best purpose for your organization's ... Post by: malabranche13 on Mar 7, 2019 Question 1. Consumers might not consider a travel agency truly a travel agency unless it is able to make air and hotel reservations, provide advice about leisure packages, and offer various ticket payment and delivery options. These service elements are considered ________.• category points-of-parity • category points-of-difference • competitive points-of-parity • conceptual points-of-parity • competitive points-of-difference Question 2. As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity?• To point out competitive points-of-difference • To globalize competitive points-of-difference • To rationalize competitive points-of-difference • To emphasize competitive points-of-difference • To negate competitive points-of-difference Title: As a marketing manager, which of the following would be the best purpose for your organization's ... Post by: jesika1122 on Mar 7, 2019 Content hidden
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