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Other Fields Homework Help Marketing Topic started by: caillacakes on Mar 7, 2019



Title: As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers ...
Post by: caillacakes on Mar 7, 2019

Question 1.

Although marketers assume well-known brands are distinctive in consumers' minds, unless a dominant firm enjoys a legal monopoly, it must maintain constant vigilance.

• true

• false

Question 2.

As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers who have never used the product.

• true

• false


Title: As a strategy for expanding the total market, a market-penetration strategy is aimed at consumers ...
Post by: Andreasnlnvld on Mar 7, 2019
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