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Other Fields Homework Help Marketing Topic started by: lbelcher on Mar 7, 2019



Title: Marketers have traditionally classified products on the basis of characteristics such as durability, ...
Post by: lbelcher on Mar 7, 2019

Question 1.

Guarantees are most effective in two situations. The first is when the company or products are not well known and the second is when the product's quality is ________ to competition.

• inferior

• different

• not known

• superior

• equivalent

Question 2.

Marketers have traditionally classified products on the basis of characteristics such as durability, tangibility, and use.

• true

• false


Title: Marketers have traditionally classified products on the basis of characteristics such as durability, ...
Post by: jackjohnson74 on Mar 7, 2019
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