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Other Fields Homework Help Marketing Topic started by: Frost on Mar 8, 2019



Title: A ________ is a tool that allows service providers to simultaneously map out the service process, ...
Post by: Frost on Mar 8, 2019

Question 1.

There are three steps service firms can take to increase quality control. Which of the following is NOT one of these steps?

• Monitor customer satisfaction

• Invest in good hiring procedures

• Standardize the service-performance process

• Invest in good training procedures

• Reduce customer contact points

Question 2.

A ________ is a tool that allows service providers to simultaneously map out the service process, the points of customer contact, and the evidence of service from the customer's point of view.

• tangible good

• communication material

• service guarantee

• credence quality

• service blueprint


Title: A ________ is a tool that allows service providers to simultaneously map out the service process, ...
Post by: Btllllll on Mar 8, 2019
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Title: A ________ is a tool that allows service providers to simultaneously map out the service process, ...
Post by: Frost on Mar 8, 2019
Helps a lot... Now I'm ready for my quiz