Biology Forums - Study Force

Other Fields Homework Help Marketing Topic started by: BenAff on Mar 8, 2019



Title: To match demand and supply, service marketers can utilize a number of strategies on the demand side. ...
Post by: BenAff on Mar 8, 2019

Question 1.

Services cannot be stored. This concept is unique to service marketers and is called ________.

• heterogeneity

• perishability

• intangibility

• standardization

• none of the above

Question 2.

To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following is NOT one of these strategies?

• Share services

• Manage demand levels through a reservation system

• Provide complementary services to waiting customers

• Differential pricing

• Cultivate nonpeak demand


Title: To match demand and supply, service marketers can utilize a number of strategies on the demand side. ...
Post by: Bakari on Mar 8, 2019
Content hidden