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Title: Developing brand strategies for a service brand requires special attention to the elements of ... Post by: Crystalboo92 on Mar 8, 2019 Question 1. Marketing academics and consultants Jeffrey Rayport and Bernie Jaworski believe that to deliver high levels of customer-perceived value, any customer-service interface should excel on four dimensions. Define the term "customer-service interface" and identify the four dimensions on which it should excel.Question 2. Developing brand strategies for a service brand requires special attention to the elements of branding and marketing. Explain why it is different for branding a service versus a tangible product.Title: Developing brand strategies for a service brand requires special attention to the elements of ... Post by: Dogggg on Mar 8, 2019 Content hidden
Title: Developing brand strategies for a service brand requires special attention to the elements of ... Post by: Crystalboo92 on Mar 8, 2019 Thanks
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