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Title: Research on reference prices has found that "unpleasant surprises"when perceived price is lower ...
Post by: david fabos on Mar 8, 2019
Research on reference prices has found that "unpleasant surprises"—when perceived price is lower than the stated price—can have a greater impact on purchase likelihood than pleasant surprises.

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Title: Research on reference prices has found that "unpleasant surprises"when perceived price is lower ...
Post by: amw87470 on Mar 8, 2019
true


Title: Research on reference prices has found that "unpleasant surprises"when perceived price is lower ...
Post by: david fabos on Mar 8, 2019
You make an excellent tutor!