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Other Fields Homework Help Marketing Topic started by: Izzy122 on Mar 8, 2019



Title: Paco Underhill suggests that retailers, to increase sales volume, make their shoppers hunt for the ...
Post by: Izzy122 on Mar 8, 2019
Paco Underhill suggests that retailers, to increase sales volume, make their shoppers hunt for the merchandise. His logic is this: While "hunting," the shopper will be exposed to more and more products, thus the likelihood increases that the shopper will purchase "impulse" items, thus increasing their overall purchase total.

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Title: Paco Underhill suggests that retailers, to increase sales volume, make their shoppers hunt for the ...
Post by: DWFG2796 on Mar 8, 2019
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