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Title: In assessing the collective impact of an IMC program, the marketer's overriding goal is to create ... Post by: Izzydhindsa on Mar 8, 2019 In assessing the collective impact of an IMC program, the marketer's overriding goal is to create the most effective and efficient communications program possible. The criterion of ________ is the proportion of the audience reached by each communication option employed, as well as how much overlap exists among communication options.
• coverage • complementarity • commonality • contribution • versatility Title: In assessing the collective impact of an IMC program, the marketer's overriding goal is to create ... Post by: urbacore on Mar 8, 2019 Content hidden
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