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Title: John Maloney saw buyers as expecting one of four types of reward from a product: rational, sensory, ... Post by: lstar1993 on Mar 8, 2019 John Maloney saw buyers as expecting one of four types of reward from a product: rational, sensory, social, or ego satisfaction. Crossing these four types of rewards with the three types of experience generates 12 types of messages. Explain the phrase "Real beer taste in a great light beer."
Title: John Maloney saw buyers as expecting one of four types of reward from a product: rational, sensory, ... Post by: Isack on Mar 8, 2019 Content hidden
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