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Title: Supply-side measurement of event effectiveness focuses on ________. Post by: lstar1993 on Mar 8, 2019 Supply-side measurement of event effectiveness focuses on ________.
• potential exposure to the brand by assessing the extent of media coverage • incremental sales earned during the event • reported exposure from consumers • reported changes in customer perception of the brand • incremental sales earned as a result of the event Title: Supply-side measurement of event effectiveness focuses on ________. Post by: beunikuel on Mar 8, 2019 Content hidden
Title: Supply-side measurement of event effectiveness focuses on ________. Post by: lstar1993 on Mar 8, 2019 Smart ... Thanks!
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