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Title: A better measure to evaluate the effectiveness of MPR is to measure ________. Post by: victor.m.rojas2 on Mar 8, 2019 A better measure to evaluate the effectiveness of MPR is to measure ________.
• the number of exposures carried by the media • the change in product awareness • the difference between PR costs and advertising space expense • the number of minutes of radio airtime garnered • the extent of viewer repeat exposure Title: A better measure to evaluate the effectiveness of MPR is to measure ________. Post by: Kailz1218 on Mar 8, 2019 Content hidden
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