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Title: You have decided to use print media to advertise your product because the amount of information you ... Post by: dskmvld on Mar 8, 2019 You have decided to use print media to advertise your product because the amount of information you wish to communicate is large. In designing a print campaign, you have been advised to write a headline for the ad that is strong. What is it about the headline that is so important in a print ad campaign?
• The headline must offend the readers' sensibilities to attract them to read it. • The headline must reinforce the picture and lead the person to read the copy. • The headline must spark curiosity from the reader. • The headline must appeal to the reader's sense of "wow." • The headline must attract the reader's eyes. Title: You have decided to use print media to advertise your product because the amount of information you ... Post by: Isack on Mar 8, 2019 Content hidden
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