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Other Fields Homework Help Marketing Topic started by: mdagenh1 on Mar 8, 2019



Title: The media planner needs to know the capacity of the major advertising media types to deliver reach, ...
Post by: mdagenh1 on Mar 8, 2019
The media planner needs to know the capacity of the major advertising media types to deliver reach, frequency, and impact. Media planners make their choices by considering what variables?


Title: The media planner needs to know the capacity of the major advertising media types to deliver reach, ...
Post by: rand22 on Mar 8, 2019
The variables are: (1) target audience media habits, (2) product characteristics, (3) message characteristics, and (4) costs.