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Title: The media planner needs to know the capacity of the major advertising media types to deliver reach, ... Post by: mdagenh1 on Mar 8, 2019 The media planner needs to know the capacity of the major advertising media types to deliver reach, frequency, and impact. Media planners make their choices by considering what variables?
Title: The media planner needs to know the capacity of the major advertising media types to deliver reach, ... Post by: rand22 on Mar 8, 2019 The variables are: (1) target audience media habits, (2) product characteristics, (3) message characteristics, and (4) costs.
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