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Title: An objective of a direct-mail campaign is to solicit an order from the prospects. Your firm's ... Post by: asdoooeoe on Mar 8, 2019 An objective of a direct-mail campaign is to solicit an order from the prospects. Your firm's latest direct-mail offer was mailed to 100,000 targeted consumers. To date, you have received 2,000 orders for your offer. Based upon what the industry's historical order-response rate, has this campaign been successful?
• No, the 2% rate is below acceptable standards for a mailing. • Yes, a 2% rate is considered good. • No, the 2,000 orders does not cover the marginal costs of the mailing. • No, the level is below acceptable levels. • Cannot tell without more information. Title: An objective of a direct-mail campaign is to solicit an order from the prospects. Your firm's ... Post by: johnsyke on Mar 8, 2019 Content hidden
Title: An objective of a direct-mail campaign is to solicit an order from the prospects. Your firm's ... Post by: asdoooeoe on Mar 8, 2019 Thank you for answering so quickly
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