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Title: Following a successful concept test, the new-product manger will develop a preliminary strategy plan ... Post by: sjbux on Mar 8, 2019 Following a successful concept test, the new-product manger will develop a preliminary strategy plan for introducing the new product into the market. This plan consists of three parts. List and briefly describe the elements contained in these three parts.
Title: Following a successful concept test, the new-product manger will develop a preliminary strategy plan ... Post by: h00304413 on Mar 8, 2019 The first part describes the target market's size, structure, and behavior; the planned product positioning; and the sales, market share, and profit goals sought in the first few years. The second part outlines the planned price, distribution strategy, and marketing budget for the first year. The third part of the marketing-strategy plan describes the long-run sales goals, profit goals, and marketing-mix strategy over time.
Title: Following a successful concept test, the new-product manger will develop a preliminary strategy plan ... Post by: sjbux on Mar 8, 2019 Thank you for answering so quickly
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