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Other Fields Homework Help Marketing Topic started by: iloveyofacexx3 on Mar 8, 2019



Title: When Scott Paper couldn't compete with Fort Howard Paper Co. on price for the lucrative ...
Post by: iloveyofacexx3 on Mar 8, 2019
When Scott Paper couldn't compete with Fort Howard Paper Co. on price for the lucrative institutional toilet tissue market, it decided to differentiate by making larger rolls of paper and providing institutional customers with free dispensers.  This is an example of ________.

• perceptual mapping

• disruptive technology

• incremental innovation

• customer-driven engineering

• fragmented markets


Title: When Scott Paper couldn't compete with Fort Howard Paper Co. on price for the lucrative ...
Post by: krobdance on Mar 8, 2019
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Title: When Scott Paper couldn't compete with Fort Howard Paper Co. on price for the lucrative ...
Post by: iloveyofacexx3 on Mar 8, 2019
Thanks for your help!