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Other Fields Homework Help Marketing Topic started by: lihui on Mar 8, 2019



Title: You have been asked to try a firm's new line of potato chips at no cost to you. Now you have been ...
Post by: lihui on Mar 8, 2019
You have been asked to try a firm's new line of potato chips at no cost to you. Now you have been approached by the firm and asked if you would pay $1.00 per bag for these chips (regular price $1.99) or if you would prefer your regular brand of potato chips. You choose your favorite brand of chips instead. The firm then offers you the option of purchasing their chips for $.90 per bag. You are participating in a ________.

• sales-wave research study

• controlled test market

• commercialization of a new product

• simulated test market

• test market


Title: You have been asked to try a firm's new line of potato chips at no cost to you. Now you have been ...
Post by: rinderbik on Mar 8, 2019
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