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Title: When forces for global integration are high and forces for national responsiveness are weak, a ... Post by: lurielbank on Mar 8, 2019 When forces for global integration are high and forces for national responsiveness are weak, a strategy that ________ makes sense.
• treats the world as a single market • customizes marketing messages to each region of the world • treats the world as a heterogeneous market • tailors the product on a city-by-city basis • segments consumers on a regional basis Title: When forces for global integration are high and forces for national responsiveness are weak, a ... Post by: gumpfable on Mar 8, 2019 Content hidden
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