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Other Fields Homework Help Marketing Topic started by: Nica on Jun 2, 2019



Title: In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale ...
Post by: Nica on Jun 2, 2019
In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale value of its car. The company is trying to appeal to which of the following consumer needs?

▸ Hedonic needs

▸ Sentiment needs

▸ Utilitarian needs

▸ Biogenic needs


Title: In its advertising, an automobile company emphasizes the fuel economy, safety rating, and resale ...
Post by: abonaccorso1 on Jun 2, 2019
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