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Other Fields Homework Help Business Topic started by: tarasen57 on Jun 2, 2019



Title: A consumer can recognize problems as either an opportunity or a need. How should promotions differ ...
Post by: tarasen57 on Jun 2, 2019
A consumer can recognize problems as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?

▸ Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.

▸ Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.

▸ Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.

▸ Promotions emphasizing needs should attempt to increase a consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.


Title: A consumer can recognize problems as either an opportunity or a need. How should promotions differ ...
Post by: jrhome1985! on Jun 2, 2019
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