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Other Fields Homework Help Marketing Topic started by: linhhh on Jun 2, 2019



Title: What is a reference group? What is the difference between a membership reference group and an ...
Post by: linhhh on Jun 2, 2019
What is a reference group? What is the difference between a membership reference group and an aspirational reference group?


Title: What is a reference group? What is the difference between a membership reference group and an ...
Post by: Matt. DeSouza on Jun 2, 2019
A reference group is an actual or imaginary individual or group that significantly influences an individual's evaluations, aspirations, or behavior. A membership reference group consists of people we actually know. In contrast, although we don't know those in an aspirational reference group, we admire them anyway. These people are likely to be successful businesspeople, athletes, performers, or anyone else who rocks our world.


Title: What is a reference group? What is the difference between a membership reference group and an ...
Post by: linhhh on Jun 2, 2019
Thanks