Title: A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans ... Post by: Lighting2551 on Jul 7, 2019 A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend $4 million promoting this product this year, which is expected to expand its sales of this product to $10 million this year and $8 million next year. They do expect there will be loss of sales of $1 million this year and next year in their other products as customers switch to drinking the new ginger ale. The gross profit margin for the new ginger ale is 40%, the gross profit margin of all of the brewer's other products is 30%, and the brewer's marginal corporate tax rate is 35%. What are incremental earnings arising from the promotional campaign this year?
▸ $1.95 million ▸ $4.68 million ▸ $5.28 million ▸ $4.290 million Title: A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans ... Post by: vande746 on Jul 7, 2019 Content hidden
Title: A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans ... Post by: Lighting2551 on Jul 7, 2019 Thanks
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