Use the table for the question(s) below.
| Name | Market | Enterprise | Enterprise | Enterprise |
| Capitalization | Value | Price/ | Value/ | Value/ |
| ($ million) | ($ million) | P/E | Book | Sales | EBITDA |
| Gannet | 6350 | 10,163 | 7.36 | 0.73 | 1.4 | 5.04 |
| New York Times | 2423 | 3472 | 18.09 | 2.64 | 1.10 | 7.21 |
| McClatchy | 675 | 3061 | 9.76 | 1.68 | 1.40 | 5.64 |
| Media General | 326 | 1192 | 14.89 | 0.39 | 1.31 | 7.65 |
| Lee Enterprises | 267 | 1724 | 6.55 | 0.82 | 1.57 | 6.65 |
The table above shows the stock prices and multiples for a number of firms in the newspaper publishing industry. Which of the following ratios would most likely be the most reliable in determining the stock price of a comparable firm?
▸ Enterprise Value/Sales
▸ Enterprise Value/EBITDA
▸ P/E
▸ Price/Book