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Humanities Travel and Tourism Topic started by: barry1999 on Jul 28, 2019



Title: Which of the following sequences represents the order of the five-step approach used by marketers in ...
Post by: barry1999 on Jul 28, 2019
Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?

▸ decide which segment to target, profile each segment, choose a segmentation approach, develop forecasts, estimate value of market

▸ develop forecasts, estimate value of market, profile each segment, decide which segment to approach, choose a segmentation approach

▸ choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target

▸ profile each segment, decide which segment to approach, choose a segmentation approach, estimate value of market, develop forecasts


Title: Which of the following sequences represents the order of the five-step approach used by marketers in ...
Post by: sadeen on Jul 28, 2019
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Title: Which of the following sequences represents the order of the five-step approach used by marketers in ...
Post by: barry1999 on Jul 28, 2019
Helps a lot... Now I'm ready for my quiz