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Humanities Travel and Tourism Topic started by: Famwam on Jul 28, 2019



Title: Why is consumer research in tourism difficult?
Post by: Famwam on Jul 28, 2019
Why is consumer research in tourism difficult?

▸ Only private entities are entrusted with making informed decisions about spending tax monies.

▸ Service relationships are often long-term and hometown-based, which make the breadth of issues mind-boggling.

▸ Information collected is often inaccurate because research takes place before tourists visit an area.

▸ Consumers experience a set of services away from their homes, and frequently on a short-term basis.


Title: Why is consumer research in tourism difficult?
Post by: dnlee1 on Jul 28, 2019
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