|
Title: When a firm has been granted a trademark, which grants legal protection against other firms using ... Post by: Alek Hsiang on Oct 9, 2019 Question 1. ________ describes the actions a firm takes to maintain the differentiation of its product over time. ▸ Advertising ▸ Brand management ▸ Product differentiation ▸ Aggressive marketing Question 2. When a firm has been granted a trademark, which grants legal protection against other firms using the name of the product that has been granted the trademark, the firm ▸ does not have to worry about legally enforcing the trademark; this is the responsibility of the legal system. ▸ must spend an annual amount on advertising the product each year; the amount it must spend is negotiated by the firm and the government agency that grants the trademark. ▸ still faces the possibility that the name will become widely used and no longer associated with a specific company. ▸ still must apply for a copyright and a patent to ensure that no other firm will use the product's name. Title: When a firm has been granted a trademark, which grants legal protection against other firms using ... Post by: nick1116 on Oct 9, 2019 Content hidden
|