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Other Fields Homework Help Marketing Topic started by: tree7 on Sep 24, 2021



Title: SWOT Analysis - Decide whether each statement is a Strength, Weakness, Opportunity, or Threat?
Post by: tree7 on Sep 24, 2021
SWOT Analysis: Domino's Pizza
Decide whether each statement is a Strength, Weakness, Opportunity, or Threat? Explain for each.
1. Demand: American's eat acres of pizza everyday.
2. Health: Some consumers may be looking for healthier food alternatives.



Title: Re: SWOT Analysis - Decide whether each statement is a Strength, Weakness, Opportunity, or Threat?
Post by: rb213 on Sep 25, 2021
Strengths

  • Excellent location - This franchise is in a major metropolitan area near a college campus
  • Strong brand - Domino's has national brand recognition

Weaknesses

  • Inventory management - Domino's franchise has never managed inventory for late night capacity. The company is worried about perishable items and delivery of shipments
  • Staffing - Doesn't have enough to cover 24 hours shifts

Threats

  • Competitors - many quick service restaurants are staying open until 2 and 3 am
  • Health - some consumers may be looking for healthier food alternatives

Opportunities

  • Late Night Eating - Due to changes in time demands, many Americans are working late and looking for more flexible food options.
  • Demand - Americans eat 100 acres of pizza everyday


Title: Re: SWOT Analysis - Decide whether each statement is a Strength, Weakness, Opportunity, or Threat?
Post by: tree7 on Sep 25, 2021
Thanks @rb213, would appreciate if you could explain for each statement if you can,
Why can't demand be a strength for Domino's?
For Health, wouldn't that be an opportunity for Domino's because they can start to bring in healthier options, Example: McDonald's had introduced salad's in their menu's for consumers that are looking for a healthier alternative or another example PepsiCo, they're aware of the health food segment, and they now want to focus on healthier snacks/beverages.


Title: Re: SWOT Analysis - Decide whether each statement is a Strength, Weakness, Opportunity, or Threat?
Post by: tree7 on Sep 29, 2021
Can anyone else in the forum help with this question please? Still don't know the answer. Thanks :)