Biology Forums - Study Force

Biology-Related Homework Help General Biology Topic started by: Marketing Whiz on May 14, 2023



Title: In its ads, Toys & More claims to be the preferred store for parents shopping for kids ages ...
Post by: Marketing Whiz on May 14, 2023
In its ads, Toys & More claims to be the preferred store for parents shopping for kids ages 1-15.

This strategy is an example of:

A) Positioning by competitor
B) Positioning by product user
C) Positioning by product class
D) Positioning by use or application
E) Positioning by price/quality
F) Positioning by attributes/benefits

Correct Answer: Positioning by product user