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Title: Impossibly Good Burgers cannot claim that its product is non-GMO. In fact, the yeast used in the mu Post by: Marketing Whiz on May 21, 2023 Impossibly Good Burgers cannot claim that its product is non-GMO. In fact, the yeast used in the mung bean protein is definitively GMO. To overcome this possibly negatively perceived attribute, Impossibly Good Burgers hires Oprah as the spokesperson to promote the product in both a TV and social media campaign. Using Oprah is defined as trying to create which cognitive response from the target market?
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