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Title: A company is considering taking over a firm that has a very good company image. The company image ... Post by: steveberrings on Mar 18, 2024 A company is considering taking over a firm that has a very good company image. The company image cannot be assessed in financial terms and has no direct link to the change in cash flows. How should the company's image be classified within the context of this decision?
▸ intangible ▸ opportunity cost ▸ sunk cost ▸ externality Title: Re: A company is considering taking over a firm that has a very good company image. The company image ... Post by: julie5 on Mar 18, 2024 Content hidden
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