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Other Fields Homework Help Marketing Topic started by: Statingu on Oct 12, 2015



Title: A retailer may not think that the manufacturer's support in terms of cooperative advertising and tra
Post by: Statingu on Oct 12, 2015
A retailer may not think that the manufacturer's support in terms of cooperative advertising and training is sufficient while the manufacturer believes that it is offering the same level to that retailer as to others that have been successful. Identify this source of conflict.
A) domain dissensus
B) differing perceptions of reality
C) misuse of power
D) goal divergence


Title: Re: A retailer may not think that the manufacturer's support in terms of cooperative advertising and
Post by: Russo88 on Oct 16, 2015
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Title: Re: A retailer may not think that the manufacturer's support in terms of cooperative advertising and tra
Post by: Statingu on Oct 18, 2015
You've been so helpful with my questions, thanks for the expertise.

Marking this thread solved!


Title: Re: A retailer may not think that the manufacturer's support in terms of cooperative advertising and tra
Post by: Russo88 on Oct 18, 2015
I welcome any best answer votes! Happy to be part of this community.