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Title: Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small Post by: a8oobra on Apr 1, 2016 Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small percentage of the market but account for a high percentage of total consumption. Heavy users are a big draw for marketers as they prefer them over several light users. Segmenting the market applying _____ as a variable is common in the fast-food industry.
A) occasion segmentation B) usage rate C) benefits sought D) user status Title: Re: Markets can be segmented into light, medium, and heavy product users. Heavy users are often a sm Post by: magnas on May 3, 2016 Content hidden
Title: Re: Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small Post by: a8oobra on May 3, 2016 I totally agree with your answer, I thought so too actually (not to take away from your glory ;))
Thank you Title: Re: Markets can be segmented into light, medium, and heavy product users. Heavy users are often a small Post by: magnas on May 4, 2016 I'll be around for the next little bit if you need anything else
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