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Other Fields Homework Help Marketing Topic started by: normie on Dec 11, 2016



Title: Bob is a brand manager for a national brand laundry detergent and noticed a claim made in a ...
Post by: normie on Dec 11, 2016
Bob is a brand manager for a national brand laundry detergent and noticed a claim made in a competitor's advertisement that falsely indicates that its brand performed better than his company's brand. What must Bob's company prove to win a false advertising lawsuit over this comparative claim?


Title: Re: Bob is a brand manager for a national brand laundry detergent and noticed a claim made in a ...
Post by: enuj on Dec 11, 2016
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Title: Re: Bob is a brand manager for a national brand laundry detergent and noticed a claim made in a ...
Post by: normie on Jan 21, 2017
makes so much more sense now, thanks