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Title: Which of the following best states a weakness of hierarchical models in planning advertising? Post by: debbyFlynn on Dec 11, 2016 Which of the following best states a weakness of hierarchical models in planning advertising?
A) The models do not take into account the rational, information-driven process consumers use to make a decision. B) The models do not take into account consumers' perceptions. C) They require significant investments in technology to use. D) The models assume that people proceed through steps in a predictable fashion. E) They are technically complex and difficult to use. Title: Re: Which of the following best states a weakness of hierarchical models in planning advertising? Post by: enuj on Dec 11, 2016 Content hidden
Title: Re: Which of the following best states a weakness of hierarchical models in planning advertising? Post by: MaddyT1234 on May 5, 2020 Thank you
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