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Other Fields Homework Help Marketing Topic started by: te3la on Dec 13, 2016



Title: Based on the chapter's opening vignette, the success of Altoids breath mints is primarily a result ...
Post by: te3la on Dec 13, 2016
Based on the chapter's opening vignette, the success of Altoids breath mints is primarily a result of ________.
A) the consistent graphic presentation of Altoids in its marketing communication
B) the increased awareness of a new line of Altoids
C) a complete change in how Altoids was branded
D) the communication to consumers about the price/value relationship of Altoids
E) the increased awareness of Altoids among children younger than 12 years old


Title: Re: Based on the chapter's opening vignette, the success of Altoids breath mints is primarily a ...
Post by: yam on Dec 13, 2016
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Title: Re: Based on the chapter's opening vignette, the success of Altoids breath mints is primarily a result ...
Post by: te3la on Jan 22, 2017
Very grateful for this, thank you