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Other Fields Homework Help Marketing Topic started by: debbyFlynn on Dec 14, 2016



Title: P&G is concerned that some of the controversial programming on television today hurts its ...
Post by: debbyFlynn on Dec 14, 2016
P&G is concerned that some of the controversial programming on television today hurts its brand's image if the company advertises during that type of programming. Allison suggests that P&G develops its own family-friendly programming, assuming the total financial responsibility for producing the program and providing the accompanying commercials. What form of television advertising would P&G be undertaking?
A) spot announcements
B) participations
C) on-network syndication
D) sponsorship
E) specialty television


Title: Re: P&G is concerned that some of the controversial programming on television today hurts its ...
Post by: rebmetpes on Dec 14, 2016
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