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Other Fields Homework Help Marketing Topic started by: Diana55 on Dec 19, 2016



Title: Which, if any, of the statements shown below are true?I. The relevance of secondary information ...
Post by: Diana55 on Dec 19, 2016
Which, if any, of the statements shown below are true?

   I.    The relevance of secondary information increases when there is a high
      correspondence between the units of measurement used in the secondary research
      and the advertiser's desired units of measurement.

   II.    The relevance of secondary information increases when there is a high
      correspondence between how an advertiser defines the unit of analysis and how
      the unit of analysis is defined in the secondary research.
A) I only
B) II only
C) I and II are both true
D) Neither I nor II is true


Title: Re: Which, if any, of the statements shown below are true?I. The relevance of secondary information ...
Post by: Ellington on Dec 22, 2016
Content hidden


Title: Re: Which, if any, of the statements shown below are true?I. The relevance of secondary information ...
Post by: Diana55 on Feb 7, 2017
Absolutely correct, just confirmed!!!


Title: Re: Which, if any, of the statements shown below are true?I. The relevance of secondary information ...
Post by: Ellington on Mar 22, 2017
Hope you're an expert now