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Other Fields Homework Help Marketing Topic started by: Diana55 on Dec 19, 2016



Title: Imagine that you conduct a segmentation study for McDonald's. Individuals are assigned to different ...
Post by: Diana55 on Dec 19, 2016
Imagine that you conduct a segmentation study for McDonald's. Individuals are assigned to different segments based on the amount of fast food they consume in an average week. This would be an example of segmentation based on ________.
A) life stage
B) product-related attitudes
C) product usage
D) psychographics


Title: Re: Imagine that you conduct a segmentation study for McDonald's. Individuals are assigned to ...
Post by: 6l4 on Dec 19, 2016
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Title: Re: Imagine that you conduct a segmentation study for McDonald's. Individuals are assigned to different ...
Post by: Diana55 on Feb 7, 2017
Lifesaver!