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Other Fields Homework Help Marketing Topic started by: Lumpoti on Dec 19, 2016



Title: An advertiser is considering a multivariate test. The test will manipulate eight characteristics ...
Post by: Lumpoti on Dec 19, 2016
An advertiser is considering a multivariate test. The test will manipulate eight characteristics with two aspects (or levels) of each characteristic. In total, the advertiser needs to create ________ different stimuli.
A) 2
B) 4
C) 5
D) 8
E) 9


Title: Re: An advertiser is considering a multivariate test. The test will manipulate eight characteristics ...
Post by: 6l4 on Dec 19, 2016
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Title: Re: An advertiser is considering a multivariate test. The test will manipulate eight characteristics ...
Post by: Lumpoti on Feb 7, 2017
This is correct, voted with confidence