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Title: Sub-Zero, with a 2 percent share of the U.S. refrigerator market, competes with industry giants who ... Post by: matashola on Jan 25, 2017 Sub-Zero, with a 2 percent share of the U.S. refrigerator market, competes with industry giants who have large economies of scale and marketing resources. However, Sub-Zero holds 70 percent of the “Super Premium” segment, specializing in very expensive built-in refrigerators that start at $3,500. What type of market segmentation strategy is Sub-Zero pursuing?
a. small segment strategy b. niche segment strategy c. sub-segment strategy d. mass customization strategy e. selective segment strategy Title: Re: Sub-Zero, with a 2 percent share of the U.S. refrigerator market, competes with industry giants ... Post by: #1NuggetsFan on Jan 25, 2017 Content hidden
Title: Re: Sub-Zero, with a 2 percent share of the U.S. refrigerator market, competes with industry giants who ... Post by: matashola on Apr 1, 2017 Thanks for providing this
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