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Other Fields Homework Help Marketing Topic started by: Jeleci on Apr 12, 2017



Title: When using a(n) ________, the respondent is typically asked to rate a brand, store, or some other ...
Post by: Jeleci on Apr 12, 2017
When using a(n) ________, the respondent is typically asked to rate a brand, store, or some other object in terms of bipolar adjectives, such as cold and warm.
A) Likert scale
B) Stapel scale
C) balanced rating scale
D) semantic differential
E) image scale


Title: Re: When using a(n) ________, the respondent is typically asked to rate a brand, store, or some ...
Post by: spicer on Apr 12, 2017
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Title: Re: When using a(n) ________, the respondent is typically asked to rate a brand, store, or some other ...
Post by: Jeleci on May 29, 2017
Excellent answer