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Title: If the audience is friendly to the advertiser's products, initially favors the communicator's ... Post by: dorean on Jun 9, 2017 If the audience is friendly to the advertiser's products, initially favors the communicator's position, or if it is not likely to hear an opposing argument, then a ________ is most effective. If the audience is critical or unfriendly and well educated, then a ________ is likely to be more effective.
A) two-sided message; one-sided message B) peripheral route to persuasion; central route to persuasion C) one-sided message; two-sided message D) positive message frame; negative message frame E) negative message frame; positive message frame Title: Re: If the audience is friendly to the advertiser's products, initially favors the communicator's ... Post by: saltie on Jun 9, 2017 Content hidden
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