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A corporate consultant concludes that a Disney business unit deserves heavy investment because three of its four product lines are highly profitable and have high market share. Which of the following, if true, most undermines this conclusion?
A) The product lines making high profits sell goods with lower prices than the goods sold by the product lines making lower profits.
B) The product lines making high profits are in high-growth industries.
C) The sales volume of the product line making lower profits is significantly higher than the sales volumes of any of the other product lines in the business unit.
D) The corporate consultant specializes in analysis but has never personally sold any of the products sold by the business unit.
E) Matrix models take market share into account when evaluating the potential of business units.

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