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Title: A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of ... Post by: pboehi on Jun 28, 2017 A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.
A) psychographics B) lifestyle C) demographics D) usage rates Title: Re: A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of ... Post by: markymoo on Jun 28, 2017 Content hidden
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