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Title: When is a consumer most likely to engage in cognitive decision-making? Post by: pboehi on Jun 28, 2017 When is a consumer most likely to engage in cognitive decision-making?
A) This decision mode is most common when the decision is related to the person's self-concept and the outcome has a high degree of risk. B) This decision mode is most common when the decision is related to the person's past behavior and product reinforcements. C) This decision mode is most common when acceptable products are already contained within the consumer's evoked set. D) This decision mode is most common when the decision is related to products that are considered to have low self-concept involvement. Title: Re: When is a consumer most likely to engage in cognitive decision-making? Post by: ufotechno on Jun 28, 2017 Content hidden
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