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Title: Major League Baseball seeks to ensure that its advertising message is consistent with the message of ... Post by: pboehi on Jul 10, 2017 Major League Baseball seeks to ensure that its advertising message is consistent with the message of its personal selling and sales promotional efforts. This emphasis upon consistency is most consistent with the concept of _____.
a. integrated marketing communications b. target advertising c. direct market communications d. sales promotion targeting e. mega-marketing communications Title: Re: Major League Baseball seeks to ensure that its advertising message is consistent with the ... Post by: markymoo on Jul 10, 2017 Content hidden
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