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Other Fields Homework Help Marketing Topic started by: revmitchell on Jul 18, 2017



Title: Jordan usually attends one or two basketball games a year. He received a phone call from the ...
Post by: revmitchell on Jul 18, 2017
Jordan usually attends one or two basketball games a year. He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package. This is an example of the Timberwolves using a segmentation approach of
A) appealing to heavy users
B) appealing to light users
C) expanding the geographic footprint
D) appealing to the motivations of buyers


Title: Re: Jordan usually attends one or two basketball games a year. He received a phone call from the ...
Post by: kromonos on Jul 18, 2017
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