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Title: Erica is the marketing director for a college sports program. She wants to emphasize the value of ... Post by: rohu on Jul 18, 2017 Erica is the marketing director for a college sports program. She wants to emphasize the value of attending college sporting events. This is an example of which component of a brand positioning statement?
A) the business or category in which the brand competes B) the target market C) the marketing activities that will be used to communicate with the target market D) the advantage or point of difference that will resonate with the target market Title: Re: Erica is the marketing director for a college sports program. She wants to emphasize the value ... Post by: Satioz on Jul 18, 2017 Content hidden
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